Embracing a Free World: Do You Know Your Slavery Footprint?


How Many Slaves Work For You?

The U.S. State Department asked Justin Dillion and his team if they’d be willing to develop a tool to help people understand their connection to labor slavery. With a $200,000 grant from the State Department, Slavery Footprint was birthed.  Slavery Footprint’s tools provide consumers an outlet to voice their demand for things made without slave labor. Consumers can then share their total “slave score” on Twitter or Facebook, encourage others to take the survey and then get involved by sending ready-made electronic letters to retailers calling on them to be more diligent when sourcing supplies. 

The idea is to provide a way to raise our collective voice to more powerfully engage and solicit accountability from companies to manufacture goods made in the “free world”.  Justin says:

“It’s not a website.  It’s not a survey.  It’s a way to learn and share your story as it relates to slavery.  The tension in the story is that we all play a role in this issue through the products we buy and love everyday.  The “release” in the story is that we have role to play in building a Free World.”


Slavery Footprint asks visitors to take an online survey about consumer products, clothing and food to determine how many slaves might have worked along the supply chain for those goods.  But that’s not all. Learning about forced labor and identifying a dotted line back to consumer demand and consumption isn’t enough, we need a way to take action.  

You guessed it, there’s an app for that!  Slavery Footprint is beginning a global movement to remove slavery out of the products we love.  It’s called: Free World. You can dowload the Free World action app at the iTunes Store or Android Market. By using the app while you’re out shopping, you will be able to immediately advocate simply by checking in and taking an action.

“By leveraging our collective consumption, we are building a modern day freedom train.” -Justin Dillon

“He’s on the cutting edge,” said State Department Ambassador-at-Large Luis CdeBaca, who heads up the Office to Monitor and Combat Trafficking in Persons and believes social media are key to fighting modern-day slavery and human trafficking. Dillion’s work has also been endorsed by Secretary of State Hillary Clinton.


As a musician, Justin Dillon also started hosting benefit concerts for organizations addressing the problem of modern day slavery. His passion grew into a “rockumentary” that combines a wide variety of critically acclaimed artists.  In 2008 he produced the documentary called “Call+Response”.  Over 350,000 people have seen the film in public venues, which has helped raise over $250,000 for front line groups helping to free slaves and rehabilitate victims.

CALL+RESPONSE is a first of its kind feature documentary film that reveals the world’s 27 million dirtiest secrets: there are more slaves today than ever before in human history. CALL+RESPONSE goes deep undercover where slavery is thriving from the child brothels of Cambodia to the slave brick kilns of rural India to reveal that in 2009, Slave Traders made more money than Google, Nike and Starbucks combined.

In addition to creating and developing the online tools, Slavery Footprint is also engaged in off-line community education, mobilization programs, supply chain assessment, and on-the-ground projects working to end slavery in our lifetime.

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(c) By April McCallum, Destiny’s Women™ – “Championing the Life, Freedom & Destiny of Women”
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